# Business Comprehensive collection of startup guides, business principles, and growth strategies. Covers everything from ideation and customer acquisition to scaling operations and increasing enterprise value. ## Highlights Most referenced resources in this collection: - [[CLOSER - Template]] (10 unique files) - Sales framework template - [[Narrow Down Your Avatar]] (6 unique files) - Customer targeting and avatar definition - [[business-metrics]] (5 unique files) - Key business metrics and measurements - [[Lead Magnet]] (5 unique files) - Lead generation strategies - [[The GDELT Project]] (4 unique files) - GDELT data project - [[8-ways-to-get-customers]] (4 unique files) - Customer acquisition strategies - [[customer-life-cycle]] (4 unique files) - Understanding customer journey stages ## Startup Development - [[Startup Playbook]] - Comprehensive startup guide - [[Evaluating Startup Problems]] - Problem validation - [[Generate a Business Idea]] - Ideation strategies - [[3 Things that Make Ideas Seem Bad but Are Actually Good Signs]] - Counterintuitive idea signals - [[Startup Disruption]] - Disruption strategies - [[Minimum Viable Product (MVP)]] - MVP fundamentals - [[How to Build an MVP Quickly]] - Rapid MVP development - [[How to Share MVP with Users]] - MVP distribution - [[Release Period Stages]] - Product release phases - [[customer-development]] - Customer development process - [[How to Find Potential Startup Customers]] - Customer discovery - [[Questions to Ask Potential Startup Customers]] - Customer interview questions - [[Startup Customer Development Email]] - Outreach templates - [[Product-Market-Fit (PMF)]] - Achieving PMF - [[When to Launch a Startup]] - Launch timing - [[When to Pivot]] - Pivot decision-making - [[Pitching Your Startup]] - Pitch fundamentals - [[Pricing Your Startup]] - Startup pricing strategies - [[Selling Your Startup]] - Exit strategies - [[Buying Customers]] - Customer acquisition economics ## Business Guides - [[Set Goals & Make Progress]] - [[Build Your Network]] - [[Convert an Agency to a Company]] - [[Creating an Offer]] - [[Setup a Business]] - [[Build a Team]] - [[Narrow Down Your Avatar]] - [[Stay in Business - Standard Operating Procedures (SOP)]] - [[Turn a Side Hustle into a Main Hustle]] - [[Increase Enterprise Value]] - [[Tripartite Business]] - [[Customer Financed Acquisition]] - [[Ideal customer profile (ICP)]] - [[Video sales letter (VSL)]] - [[How to Qualify Customers]] - [[How to Go from Free to Paid]] - [[How to Find a Reliable Vendor]] - [[How to Start Marketing]] - [[How to Find a Business' Hypothetical Max]] - [[Why small businesses stagnate]] - Common stagnation patterns - [[Improve Profitability and Cash Flow]] - Financial optimization ## Education - [Understand how wealth is created](https://www.navalmanack.com/almanack-of-naval-ravikant/understanding-how-wealth-is-created) - [[Understand Leverage]] - [[Acquire Rare and Valuable Skills]] - [[Get a 4-Day MBA]] - [[My Favorite Business Books]] ## Sales & Marketing - [[Lead Magnet]] - Lead generation strategies - [[Social Proof]] - Building trust through social proof - [[Pitch Process Step-by-step]] - Sales pitch methodology - [[PR Potential Customer Red Flags]] - Identifying problem customers - [[prompt for pitch steps]] - Pitch step prompts - [[how-to-learn-sales]] - Sales fundamentals - [[how-to-build-and-manage-a-sales-team]] - Sales team management - [[service-based-business-pricing]] - Service pricing strategies - [[matching an offer]] - Offer-market fit - [[really good marketing]] - Marketing excellence - [[Zero-Click Content Marketing]] - Zero-click content strategy - [[NPS]] - Net Promoter Score - [[define-the-problem]] - Problem definition for marketing ## PR & Content Strategy - [[Digital Public Relations (PR)]] - Digital PR fundamentals - [[Content Types]] - Different content formats - [[Pyramid Principle]] - Communication structure - [[Ethan's PR Problems]] - PR challenges and solutions - [[PR Problems & Solutions Hypotheses]] - PR problem-solving framework - [[Edge of my knowledge re PR and AI]] - AI in PR exploration - [[content_extraction_association]] - Content extraction patterns - [[content_extractions]] - Content extraction methods ## Management & Operations - [[self-management-principles]] - Personal management principles - [[how-to-prioritize]] - Prioritization frameworks - [[project-ideas]] - Project ideation and planning - [[Complex Event Processing (CEP)]] - Event processing architecture - [[Privacy by Design (PbD)]] - Privacy-first design principles - [[Talent Acquisition (Hiring) and Management]] - Hiring and team management - [[Cultivate Enthusiasm]] - Team motivation - [[technicians-vs-businessmen]] - Role differentiation ## Principles & Philosophy - [[Iterate]] - [[Violently Execute a Good Plan]] - [[Don't Launch Too Late]] - [[Work with Incomplete Information]] - [[Learn and Build in Public]] - [[37Signals Rules]] - [[Nathan Barry's Rules for Business]] - Business principles from Nathan Barry - [[Skip Meetings]] - [[Can You Build a Superior Product]] - [[attributes-of-a-founder]] - [[replicate-before-you-iterate]] - [[its-the-most-important-decision]] - [[who-should-be-in-charge]] - [[Most Important Business Trends]] - [[Not Where You Want to Be]] - [[Make More People Money]] - [[praise-by-name-criticize-by-category]] - [[Automate vs Systematize]] - [[Stay in Cognitive Shape]] - [[the-business-is-a-reflection-of-the-entrepreneur]] - Founder-business alignment - [[the-secrets-of-highly-successful-groups]] - Team dynamics ## Stories & Case Studies - [[a-story-about-a-boy-and-a-car]] - Business lesson - [[a-story-about-a-girl-at-a-bowling-alley]] - Business lesson