## 37Signals *A technology company with some interesting ideas* **14 - Meetings aren't free:** Meetings are the last resort, not the first option. Five people in a room for an hour isn’t a one-hour meeting; it’s a five-hour meeting. How often was it worth that? Could you have just written it up instead? Be mindful of the costs and tradeoffs. **21 - Know no:** "No" is no to one thing. "Yes" is no to a lot of things. **29 - JOMO, not FOMO:** Have you seen ___? Have you heard ___? What’s your take on ___? Can you believe ___? OMG, that tweet. Read that story yet? Have you seen that video? Finish the second season yet? So much FOMO. We’d rather celebrate JOMO — the Joy of Missing Out. Life’s better when you miss the stuff that doesn’t matter. **31 - Easy?:** Easy is a word people use to describe other people’s jobs. Be careful not to assume the things you don’t know or don’t routinely do, are easy. Would it be fair to call what you do “easy”?