# 8 Ways to Get Customers Each higher leverage than the former: 1. **Manual outbound:** - Reach out to friends and family - Reach out to strangers - "Hey, I saw you just did x, I'm sure you (compliment related to my service, as if they've achieved the goal). Do you know anyone who'd be interested in x (solution)? I just started y (process)." 2. **Media:** - Post content on your blog, social media (owned media) - Get others to write about you or publish your content (earned media) - Run ads (paid media) - vendor PPC, bring in someone in house for creative 3. **Word-of-mouth (compounding):** - Get affiliates - Get referrals: [[Gift Card Strategy]] 4. **Hire employees (in-house) or agencies to do the first 2**: - [[how-to-build-and-manage-a-sales-team]] #business #sales