Criteria for great business w superior product 1. Do you have a problem advantage? (A problem that isnt solved) 2. Is it a mass market? Or does the marketplace have tons of cash? 3. How painful is the problem? 4. Has to be losing people a lot of money or potential cash 5. Or instead of 1 and 2, find markets that are underserved, and transfer business models that are working in a niche/ make a similar offer in an underserved market or new niche 6. Is it a new opportunity? Or a new way to solve the problem 7. Do you have a strong traffic advantage? 8. Can you be the clear #1 or #2? (They make all the money) (best product, customer experience, brand) 9. Would I be able to do this for the next 5 years without getting paid 10. Am I centered around what is best for the customer? Based around what's best for: - product 1. company 2. long term growth #business #framework