# Content Types The content types are: 1. Owned Media (content you create and control, like a company website) 2. Earned Media (organic publicity from others, like reviews or media coverage) 3. Paid Media (advertising you pay for, such as PPC ads or TV spots) 4. Shared Media (social media content where users generate and share content, including user-generated content and organic social posts) These categories, often referred to as the P.O.E.M. framework, help businesses develop comprehensive marketing strategies by integrating different ways to reach their audience.