# 5 Steps to Level-up Your Offer (with what to Do at Each step)
1. **Define the Dream (one clear outcome)**
- Write one sentence: **[Persona] gets [specific result] in [timeframe] with [constraints removed].**
- Examples: “Busy moms drop 15 lbs in 8 weeks without counting calories.”
- Lock this because it drives your messaging, scripts, and copy.
2. **List Every Problem Blocking the Dream**
- Ask prospects: “What makes this hard?” then shut up and write.
- Brain-dump across buckets: **Knowledge, Skills, Tools, Time, Environment, Social, Money, Motivation.**
- Aim for **20–40 obstacles**. These are just their excuses, written plainly.
3. **Flip Problems → Solution Pillars (unconstrained brainstorm)**
- For each problem, create a **named solution** + **ways to deliver it**.
- Name formula: **“Get [Result] without [Objection]”** or **“[Outcome] System”** (e.g., _No-Cook Meal System_).
- Brainstorm **as many delivery tactics as possible** (don’t price-limit yet):
coaching, done-for-you assets, checklists, templates, concierge, software, automation, partnerships, guarantees, office hours, hotline, kits, onsite, group, 1:1, community, etc.
- Rule: **Yes-and only.** Separate ideation from evaluation.
4. **Trim & Stack (what makes the cut)**
- Score every tactic 1–5 on:
- **Value/Impact** (moves the needle)
- **Certainty** (likelihood it works)
- **Differentiation** (others won’t/can’t do)
- **Cost to deliver** (cash + time)
- **Scalability** (adds clients without exploding ops)
- Keep:
- **Tier A:** High Value, Low Cost (no-brainers).
- **Tier B:** High Value, Medium Cost (use a few to stand out—this is the moat).
- Kill: Low Value or High Cost/Low Differentiation.
- Stack what remains into a **coherent path** (what happens week 1, 2, 3…).
5. **Price & Package (then message it)**
- Price **after** trim/stack so margin works.
- Quick check: _(COGS per client + delivery hours × your internal rate) ≤ 30–40% of price_.
- Leave room for paid traffic/commissions if needed.
- Package into **1–2 tiers** max. Anchor on **outcome**, not inputs.
- Add **risk reversal** that you can actually honor (milestone-based guarantee > blanket refund).
- Message it plainly: **“You get X in Y weeks via A, B, C. We remove [top objections]. If we miss [milestone], we [guarantee].”**
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# Quick Worksheet
```
1) Dream (one sentence):
2) Persona notes:
3) Problems (list 20–40):
4) Solutions (name + delivery ideas per problem):
5) Scoring table (1–5): Value | Certainty | Diff | Cost | Scale
6) Trim list (Tier A / Tier B):
7) Stack (week-by-week path):
8) Price, COGS, margin check:
9) Risk reversal (terms & triggers):
10) Messaging one-liner:
```
[[How to Build Scarcity, Urgency, and Guarentees]]
It's easier to raise prices and make sales with this framework, but if you can't deliver yet, you can't scale it yet. [[Nail it then Scale it]]
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One product - Offer
One avatar - [[Narrow Down Your Avatar]]
One channel