# Generate a Business Idea 1. [[define-the-problem]]. what problem do you want to solve? Work backwards. 2. what unique skill sets can I match to the available opportunity vehicles? 3. Playing out each potential solution and problems with that solution, which problem do you prefer to tackle? Example: the first solution's problem would be difficult to scale due to hiring people. the second solution is technology driven, which would require a technical co-founder. the third solution is marketing-heavy, which would require a lot of social media content. Then we have the a) highest leverage opportunity match with our b) unique skill set with a c) problem that we feel confident that we can solve. Then figure out the input-output equation for success and 10x the inputs. ### One Product; One Market; One Avatar. Also one offer, one avatar, one channel until $1m/year (start with someone else marketing so you don't stop your main job) %%[[PR Problems & Solutions Hypotheses]]%% #business #framework