## How to Find Potential Customers
[15 Ways to Find Early Adopters for Your B2B Startup (+ Process) (leanb2bbook.com)](https://leanb2bbook.com/blog/how-find-early-adopters-b2b-guide/#:~:text=Finding%20Early%20Adopters%27%20Watering%20Holes&text=It%20can%20be%20a%20conference,can%20be%20offline%20or%20online.&text=To%20find%20early%20adopters%20using,they%20look%20to%20find%20solutions.)