1. tell everyone you know 2. ask them to solve their problem in exchange for telling you what you could do better and leaving a review or send to a friend 3. figure out the perceived [[Hidden Costs (Effort, Sacrific, Risk, Delay)]] 4. improve the product 5. offer to solve their problems 6. use good results from free people to get paid people 7. Every 5 customers, raise the price 20%, e.g., - first 5: free 2. +5: 80% off 3. +5: 60% off, etc. 4. so long as you promise to 1. use it, 2. give me feedback, 3. leave a killer review if I deserve it Customer experience > results (work your butt off) > scalability