# PR Problem/Solution Hypothesis ## Problems Hypothesis Live in the future and build what's missing; build what seems interesting. Related: [[Ethan's PR Problems]] 1. **List Building & Maintenance Problem;** it’s difficult and time-consuming to find the right media contacts to pitch if their beat is niche because existing tools use outdated databases and unintelligent search. → **Spray 'n pray**, bounced emails (low domain health increases spam rate), low-quality placements, negative word-of-mouth, <u>wasted time talking to wrong (uninterested, rude, or small) pubs.</u> [[Reach vs Value]] - *building lists is grueling* - [[contactAnalysis MVP]] 2. **Data Problem:** it's difficult and time-consuming to collect all placements, organize them meaningfully, intelligently search through them (db 2.0), and create actionable insights—<u>based on what performed well, or poorly, and why</u>—to inform content strategy (what content advise out clients to make in the coming year) because existing tools are not integrated or automated and use unintelligent search (db 1.0). → Weak metrics, lack of trust, insights require cumbersome manual searches, <u>we're seen as amateurs or implementors, not pros or strategists</u> - *PR people don't have metrics to back them up* - MVP: import your own placements for in-depth analysis. - COVERAGE BOOOKK ANALYSIS KEYWORDSSSSSSSS - when we talk about x subject, we get more views - Making PR a science, like content marketing - What do we talk about? Who do we talk about it to? (lists) 3. **Management & Reporting Problem**: it’s difficult to manage transparency between our team members, the C-suite, and the SME because existing tools are not customizable, integrated, or automated. → Confusing duplicates, lost projects, time-consuming manual client (C-suite and SME) updates - Non-issue; Monday.com _can_ solve this. [[Research on PR Space]] [[Research on (Basic) PR Competition]] / [[NewsHack Competitors & Differentiation]] [[Startup Playbook]]