### Sales After about ~10-15 paying customers, or when you've reasonably achieved PMF, no more heroic selling. Unlock growth by developing a go-to-market (GTM) playbook for ordinary people covering how we find customers, engage customers, get them on board, and make them successful. A go-to-market playbook covers the entire step-by-step journey customers go through, from the first call to making them successful. We also need a simple, repeatable process to hire those people.  [https://youtu.be/_z8lsx1FCHo?t=550](https://youtu.be/_z8lsx1FCHo?t=550) startupstash.com TOOLS: [Apollo.io](http://apollo.io/) [close.com](http://close.com/) [pipedrive.com](http://pipedrive.com/) [hunter.io](http://hunter.io/) RELATED NOTES: - [[CLOSER - Template]] - [[business-metrics]] - [[business-metrics]] - [[Create an Irresistible Offer]] - [[how-to-build-and-manage-a-sales-team]] - [[Cultivate Enthusiasm]] - [[8-ways-to-get-customers]] - [[Generate a Business Idea]] ### Funnel [[Close Buyer's Knowledge Gap]]