**Mozi Money Minute:** **5 Horsemen of Stagnation** There are many tactics that limit growth, but often it’s one “rock & hard place” scenario that keeps entrepreneurs frozen in place _for years__._ I’ve categorized them (from 1000s of convos) - and the hard thing to solve them. Note: the alternative is just as hard but keeps you poorer than you should be.  1. Serve too many avatars → Narrow to the one you make the most money (likely up market). Raise prices to match. Yes, you’ll lose sales volume short term. But you’ll make more profit - which will allow you to scale long term.  2. Underpriced → Raise prices on new folks. Then raise prices on old folks but give them a 6 month discount before the price goes up as a thank you for their loyalty. 3. Overcompensated → Hire new people with changed comp first so you have leverage. Explain the business will not continue unless this changes. Give them a date in a few months when the comp changes (gives you both time to prepare). 4. Overextended → You grew too fast (without a good enough team). Either work overtime to find a winner or cut your losses. 5. More than one business → You shouldn't have pursued that opportunity. It’s costing you your main thing. Prune the tree so you can grow again. Focus. Yes, that means a short term loss of that time, attention, and money. If this is you, have the hard conversation with your staff, your customers, or yourself. It’s not gonna get better by waiting longer.