# Digital Public Relations (PR) Strategic frameworks and practical guides for modern digital PR and content strategy. Covers the evolution from traditional PR to digital-first approaches, content planning, and navigating the AI era of earned and owned media. SEOs see us (PR people) as the authority engine: the person who turns stories into rank-moving links, entity/brand signals, and durable credibility across Search, News, and AI surfaces. When your ideas ship with clear link paths, fast, targeted pitching, and tight measurement, you become a primary driver of organic growth—not an adjunct to it. https://searchengineland.com/guide/digital-pr-for-seo - PR coverage can appear on Google News/Top Stories and be referenced in AI Overviews; it tends to raise branded demand and can improve CTR via brand familiarity—though AI Overviews’ click impact depends on the query and study. - Build: cornerstone content (regular intervals) + trend content (fast-twitch; news hack) - Start UTM tracking PR is a high-leverage, ethically gray **selection-and-amplification machine**: it doesn’t invent reality so much as choose which true stories (and numbers) the world hears—again and again—until they become the story. [http://www.paulgraham.com/submarine.html](http://www.paulgraham.com/submarine.html) ## Highlights Most referenced resources in this collection: - [[Can PR go beyond vanity metrics]] - [[Public Relations (PR)]] (5 unique files) - Traditional PR fundamentals - [[Why Are You Writing Content Anyway]] (4 unique files) - Purpose-driven content strategy - [[Guide to Content Strategy ("Thought Leadership")]] (4 unique files) - Thought leadership framework - [[Newsjacking]] (2 unique files) - Opportunistic PR tactics - [[Contemplations on PR]] (2 unique files) - Strategic reflections - [[Content Compass]] (2 unique files) - Content planning framework - [[Trend Compass]] (2 unique files) - Trend identification and response ## Core Concepts - [[Public Relations (PR)]] - Traditional PR foundations - [[Contemplations on PR]] - Strategic reflections on PR practice - [[PESO Model]] - Paid, Earned, Shared, Owned media framework ## Content Strategy - [[Why Are You Writing Content Anyway]] - Content purpose and goals - [[Guide to Content Strategy ("Thought Leadership")]] - Strategic thought leadership - [[Content Compass]] - Content planning framework - [[Trend Compass]] - Trend identification and response - [[Promotion to Expertise Spectrum for Content]] - Content positioning ## Tactics & Execution - [[Newsjacking]] - Leveraging trending news ## AI Era Considerations - [[C-Suite Questions About Earned & Owned Media in the AI Era]] - AI-era media strategy