# Digital Public Relations (PR) Strategic frameworks and practical guides for modern digital PR and content strategy. Covers the evolution from traditional PR to digital-first approaches, content planning, and navigating the AI era of earned and owned media. ## Highlights Most referenced resources in this collection: - [[Public Relations (PR)]] (5 unique files) - Traditional PR fundamentals - [[Why Are You Writing Content Anyway]] (4 unique files) - Purpose-driven content strategy - [[Guide to Content Strategy ("Thought Leadership")]] (4 unique files) - Thought leadership framework - [[Newsjacking]] (2 unique files) - Opportunistic PR tactics - [[Contemplations on PR]] (2 unique files) - Strategic reflections - [[Content Compass]] (2 unique files) - Content planning framework - [[Trend Compass]] (2 unique files) - Trend identification and response ## Core Concepts - [[Public Relations (PR)]] - Traditional PR foundations - [[Contemplations on PR]] - Strategic reflections on PR practice - [[PESO Model]] - Paid, Earned, Shared, Owned media framework ## Content Strategy - [[Why Are You Writing Content Anyway]] - Content purpose and goals - [[Guide to Content Strategy ("Thought Leadership")]] - Strategic thought leadership - [[Content Compass]] - Content planning framework - [[Trend Compass]] - Trend identification and response - [[Promotion to Expertise Spectrum for Content]] - Content positioning ## Tactics & Execution - [[Newsjacking]] - Leveraging trending news ## AI Era Considerations - [[C-Suite Questions About Earned & Owned Media in the AI Era]] - AI-era media strategy