## Framework for High-Impact Headlines: Can inform email subject lines, news headlines, or article titles. 1. **Strategic Cognitive Hooks** (Leveraging cognitive load, aka Zeigarnik Effect) - Create deliberate "resolution gaps" that demand closure - Triggers System 2 thinking (slower, more analytical processing) - Present partial information that hints at a complete story Example: "Why Top VCs Reject $100M Revenue Startups—New Thesis Emerges" 2. **Visual-Cognitive Priming** - Lead with strategic emoji placement (60,000x faster processing) - Match emotional tone of emoji with content dissonance Example: "😳 Enterprise Sales Dropping—But ARR Spikes? The New GTM Playbook" 3. **Number Psychology** (Anchoring Bias) - Lead with larger number to establish mental scale - Follow with contextual numbers that gain meaning through contrast Example: "$80B Cloud Giants vs $2M Indies: The Hidden Integration Market" 4. **Multi-Element Tension** (Cognitive Processing Depth) - Stack 2-3 related elements requiring mental bridging - Ensure each element reinforces central narrative tension Example: "Analyst Maps Apple's $3B ML Push to Creator Economy Surge" 5. **Resolution Framework** - Signal complexity acknowledgment - Promise structured understanding Example: "Inside The New En - Signal complexity acknowledgment - Promise structured understanding Example: "Inside The New Enterprise Sales Paradox: Less Outbound, More Revenue" [[My Favorite Subject Lines Headlines Titles]]