Based on the Venn diagram, truly effective content sits at the intersection of three critical dimensions: 1. **Strategic** (Future-oriented, business-aligned; detached) 2. **Timely** (High visibility, addressing current needs; shallow) 3. **Relevant** (Establishes niche authority; low-vis) In essence, the author should approach a trending, under-explored subject with counterintuitive insights or proprietary frameworks. In addition, they could include non-trivial, lesser-known, but essential principles on the subject that most people need help understanding. ![[Thought Leadership Drawing 2024-09-24.excalidraw]]