# My Favorite Subject Lines Headlines Titles 1. Will $65B Meta, $500M White House AI Plans Leave Small-Caps Behind? - Opens with a provocative question - Uses multiple specific numbers with B/M denominations - Creates tension between major players (Meta, White House) and smaller companies - Implies potential consequences for a segment of the market 2. Analyst Unpacks "Trump Rally", Bakkt Deal as BTC Hits $98K 24H High - Starts with an authority figure - Weaves together multiple related news elements - Includes specific numbers - Ends with a concrete milestone 3. 😕 Fewer SaaS Customers—on Purpose? Guide to Quality Over Quantity (not my preferred format, though) - Leads with an emoji that captures the counter-intuitive nature - Presents a seemingly negative concept ("fewer customers") but reframes it - Promises practical guidance - Uses the dash effectively for dramatic pause - Oakland Unlocks Urban EV Adoption: 244 Zero-Cost Chargers, 50% Revenue Each headline creates a small but deliberate processing challenge for the reader: - The first forces mental juggling of two large numbers while contemplating their relationship to a third group (small-caps) - The second introduces cognitive dissonance between the conventional "growth = good" mindset and the suggestion of intentional customer reduction - The third requires connecting multiple seemingly disparate elements (Trump, Bakkt, BTC price) into a coherent narrative [[Framework for High-Impact Headlines]]