Newsjacking is a [[Public Relations (PR)]] strategy, coined by David Meerman Scott, where organizations opportunistically leverage current events or cultural moment to insert themselves into public conversations, thereby gaining visibility and relevance. By rapidly creating content that connects their brand message to timely news stories, organizations can position themselves as culturally relevant with minimal investment. Successful newsjacking requires swift action, genuine relevance to the story, authentic brand alignment, and appropriate sensitivity to the nature of the events being leveraged.