Looks like a browser with ChatGPT built in, so you can ask it questions / give it tasks while maintaining your session / keys / auth, which ChatGPT cannot currently do (e.g., interact with your Amazon cart since you're logged in). It's injecting ChatGPT into every interaction. It looks like it totally skips the "Google" step in most interactions. Seems like it's mainly a play as a search engine / ecosystem type competitor to Google (collecting info Google formerly would have been). I'm sure it's related to OpenAI's ad strategy (would need to research this); perhaps laying the groundwork for the most insanely personalized ads you've ever seen. Basically, they are currently building internal ad tech infrastructure and hiring a specialized team (biggest deal is Michael Tabtabai, Kate Rouch, and Fidji Simo, consumer marketing / monetization folks). I read [this substack](https://substack.com/@ethanding/p-166599600) a bit ago and it explains this well (plus other important details): > their hiring decisions reflect where they're going. in december they hired kate rouch as their first cmo - the same person who ran ads at meta for 11 years and put ads in instagram's feed. in may they brought in fidji simo, instacart's ceo, as head of applications. you don't hire the architect of facebook's ad machine to optimize subscription pricing. you hire them to summon the monster. openai doesn't need subscription revenue. they need to become the default place people go to think, to search, to create. The release of the browser is the next step in becoming "the default place." I'm not certain we have enough here for a super in depth or actionable analysis for business owners yet, but I could be wrong. No one says our blogs have to be a certain length! Perhaps it's a "watch out for this future ads platform."