The **Trend Compass** is a strategic framework that maps trends across three intersecting dimensions to guide business decision-making: **Three Axes:** - Longevity (Short-lived to Long-lived) - how long the trend persists in public perception - Complexity (Simple to Complex) - the domain-specificity of the trend - Impact (High to Low) - the (potential) influence on your business/market **These are the 4 quadrants for the Longevity x Complexity axes:** - **Quadrant I** (Long-lived/Complex) - **Quadrant II** (Short-lived/Complex) - **Quadrant III** (Short-lived/Simple) - **Quadrant IV** (Long-lived/Simple) **The Third Dimension**: Each quadrant exists at varying impact levels, creating 8 total zones. The **“Target zone”** is where all three peak: **High-impact + Complex + Long-lived**. While more difficult to implement, the target zone offers the greatest competitive advantage compared to those requiring only tactical responses or passive monitoring. ![[Excalidraw/Trend Compass|Trend Compass]] %%[[Trend Compass NOTES]]%%