--- title: Increase Enterprise Value created: Wednesday, September 6th 2023, 7:50 pm updated: Thursday, September 7th 2023, 12:25 pm --- # Increase Enterprise Value In short: 1) sell more customers, 2) make them worth more, and 3) make it more likely that it continues to happen without you. 1. leadership team in place operating day-to-day 2. marketing without face of founder 3. delivery without face of founder 4. multiple reliable customer and talent acquisition channels 5. reliable recurring revenue: [[9 C's of Recurring Revenue]] 6. diverse customer base, but not one customer exceeding 5-10% revenue ("whales") 7. automated metric tracking: [[business-metrics]] - pick the platform (hubspot, salesforce) 2. pick the data / metrics / KPIs 3. pick the person implimenting 4. game plan: which metric do we have the highest likelihood of improving the fastest (the weakest metric)? 8. High net free cash, profitable, growing (with story around a trend): [[Improve Profitability and Cash Flow]] 9. Audit-Ready Financials: prepare your financials and prove your profit with a 3rd party ("quality of earnings"). - Have financials 2. Have an accountant: when you go from cash based accounting to Generally Accepted Accounting Principles (GAAP) 3. Have audit ready financials, in-house or out-of-house. 10. $5M+ EBITDA (indicates management team and volume of customers)