# How to Set Goals & Actually Make Progress ### Before Phase 1. What problem are we solving? - Help us get more customers 2. Help us make customers worth more 3. Help us increase the enterprise value of the company 2. Create a hypothesis to test. 3. Define cause and effect 4. Aka input and output ## After Phase 1. Execute. 2. Measure the results, [[Iterate]], and set better goals. Have each department head, all the way down the org, list their top 5 goals. Ensure everyone is aligned. in other words, do it 100x, record all, analyze top and bottom 25%, and do more and less of it, respectively. #business